Live In Person Seminars

1st Annual S M A R T Conference

7/13/2021 - 7/14/2021

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Sales - Marketing - Analytics - Relationships - Technology

As we overcome our industry and health care challenges, our dedication at all levels has been relentless. Our hard work has not gone unnoticed or unappreciated. Now, it's time to work SMART!

By making the decision to attend this premiere senior care executive, marketing and sales conference, you'll make sure you stay on top of industry competitive trends, opportunities, tactics and strategies. With top local and national speakers who have proven results, this is a 'must attend' event to bolster the trajectory of your organization...... at just the right time!

With a variety of sessions to choose from, you will:

* Adopt new forms of technology including the use of successful virtual platform and sales tools
* Implement ways to bolster and sustain occupancy post pandemic
* Utilize analytics to optimize future results
* Increase response times and closing ratios
* Gain knowledge about new product/service lines
* Rebound from chaos and create new opportunities
* Create a cohesive and clear brand message
* Identify and fuse new partnerships to capture a larger market share
* Enhance team sales ownership

Plus, ample time for networking during breaks, meals and in-between sessions.

As an added bonus, a high-octane introductory course will be offered the afternoon before the conference at no additional charge!

Achieve results by working smarter......not harder!

Live Event Precautions - We are all excited to get back to face to face training however we need to do so responsibility. Therefore we have selected a conference location that has been vigilant to ensure the health and safety of guests while maintaining the highest levels of customer service in this extraordinary and ever evolving time. Rest assured that the Renaissance Hotel will be following all safety guidance and procedures during our event. We can't wait to see you!

Renaissance Columbus Westerville-Polaris Hotel
409 Altair Parkway
Westerville, OH 43082
(614) 882-6800

A limited number of rooms have been blocked at the OHCA rate. The hotel may have additional rooms available once all of the OHCA rooms are gone, but they may not be at the special rate, even if you contact them prior to the cut off date. It is unlikely that they will be able to extend the cutoff date of June 22, 2021 due to the busy nature of their hotel and since rooms go quickly, there may not be any available rooms left at that point.

To make a reservation, call the hotel directly at 833-427-0292 and ask for Reservations. Mention you are attending the OHCA 2021 SMART Conference . The group rate is $139

Schedule of Events:

July 13 - Pre-Conference Bonus Session

1:00 pm - Check In

1:30 pm - 4:45 pm - Understanding the 50+ Mature Marketplace: Pathways to Success in Challenging Times

July 14

8:00 am Check In & Coffee

8:30 am Optimizing Your Post Pandemic Census: 2020 Lessons Learned and What?s Next??

9:35 am Networking Break

9:45 am 2020 High Impact Opportunities

a. Mental Health/Addiction Services: What You Need to Know - Brandon Elliott, RN, Director of Outreach, BrightView
b. Rehabilitation Partnerships Throughout the Continuum - Eric Kennerk, MBA, Business Development Manager, Premier Therapy
c. Signature Programs that Create Sizzle and Transition Success- Linda Saunders, President, censusolutions
d. Optimizing Virtual Platforms - Tiffany Harding
e. Determining the Marketing Mix that?s Right for You - Stan Massey, Partner & Lead Consultant, Transcend Strategy Group

12:15 pm Networking Luncheon

12:45 pm Concurrent Sessions - select one

1. A Digital Strategy for Providers: Staying Visible and Relevant

2. It Takes a Village - Collaboration for Successful Care Transitions

1:45 pm Networking Break

2:00 pm Concurrent Sessions - select one

3. Elevate Your Response Time!
4. Create a Culture of Census Ownership

3:00 pm Networking Break

3:15 pm Closing General Session - Mid Year 2021 Census Perspectives: An Integrated Panel Discussion

4:15 pm Conference Adjourn

Brandon Elliott is a graduate of the College of Mount Saint Joseph in Cincinnati, OH. Brandon received his BSN in 2005 preparing him for his future in nursing. Today, Brandon's passion to care for others has taken him away from the bedside. He is the Director of Outreach for Brightview Health where he oversees the outreach efforts for 9 buildings across Southern Ohio. Brandon spent 12 years in long term care as both a Director of Nursing and a Clinical Liaison.
He is married with 3 beautiful daughters.

Tiffany Harding, has dedicated more than 15 years experience to senior living. Over the past decade, Tiffany has brought a wealth of knowledge and experience to the changing customer demands and trends in the industry. Tiffany has worked for both non-profit and for-profit senior living organizations to implement specialized clinical and educational programs across Michigan, Indian, Ohio and Kentucky to improve industry outcomes and meet market demands. Her latest projects include the development and expansion of lifelong learning programs in three major Ohio markets to improve an active lifestyle in senior living.

Eric Kennerk, MBA, Business Development Manager, Premier Therapy has over 25 years of experience in Business Development and Sales, including 17 years in Long Term Care / Healthcare. He is also a Professional Educator, entering his 5th year as an Adjunct Professor for the College of Marketing and Entrepreneurship at Kent State University. In addition to his Collegiate teaching career, he has developed and presented numerous programs to lay and professional groups on subjects including interpersonal communication, managing workplace conflict, and stress management. Eric received his undergraduate degree in Communications from Ohio University, and his MBA from Grand Canyon University.

Don Marsh has 47 years of Marketing experience and is the author of one book, and more than 200 articles. He recently completed a series of CDs for GE Financial, based on his presentation on 'Marketing to the Mature Marketplace'. As a professional speaker for close to 25 years, he has been a featured presenter at more than 200 senior-industry conferences, including more than 25 AHCA, ALFA, AHA and Leading Age affiliates. A sample of the presentation may be seen by visiting the web site: As a marketing consultant, he has conducted staff training workshops and created customized marketing programs for dozens of business owners. After spending years under contract to leading senior-industry corporations and non-profit organizations, he now works as a Professional Speaker and Independent Marketing Consultant. As a result, his presentations contain no bias toward any company or product.

Stan Massey, Lead Consultant & Chief Branding Officer
Stan Massey, BA, is lead consultant for Transcend Strategy Group. For the past 18 years, Stan has been developing effective communication strategies, creative concepts and attention-grabbing campaigns to successfully build brands for providers of home-based care. Guided by research, Stan skillfully crafts strategic marketing plans and messages that speak to their target audiences and yield exceptional results -- helping to increase referrals, elevate quality, improve the patient experience and ultimately boost revenue. Stan has worked on improving internal communications as well as crafting marketing strategies and campaigns for more than 40 home-based care organizations, coast to coast. Stan has been invited to serve as a keynote speaker or session speaker at more than 30 state hospice conferences and multiple national conferences.

Linda Saunders - A licensed nursing home administrator for 38 years, Linda has specialized in optimizing senior living organizations by developing outstanding teams and by infusing results driven innovative practices. Linda has served as a consultant to regional and national senior living and post-acute care companies in the areas of strategic development, positioning, sales, communications, revenue maximization, marketing and branding. Linda's unique blend of operational integration in combination with tenacious tactical expertise has fostered her success as an industry leader. She is a sought-after speaker at national and regional industry conferences and within healthcare systems throughout the US. Linda is a regular guest instructor at educational institutions such as The Ohio State University, plus the State of Ohio Core of Knowledge and CEAL programs. Linda founded Censusolutions in 1999 and is proud to have programs utilized in hundreds of organizations nationwide.
This program offers up to 9.5 hours (July 13 - 3 CEs; July 14 - 6.5 CEs) of continuing education credit for the following:

Certified Executive for Assisted Living (CEAL): Up to 9.5 hours are available during this program and can be used toward renewal of the CEAL certification.

Certified Executive for Health Care at Home (CEHCH):
Up to 9.5 hours are available during this program and can be used toward renewal of the CEHCH certification.

Ohio Licensed Administrators:
OHCA is an approved provider of continuing education credit by the Ohio Board of Executives for Long Term Care Services and Supports (BELTSS). Administrators can earn up to 9.5 preferred hours of continuing education credit.

Ohio Nurses:
*Nurses please note any continuing education that has been approved by BELTSS (or any other accredited body) can be accepted by the Ohio Board of Nursing in the State of Ohio. Nurses may use this continuing education to meet their licensure requirements. Please refer to OBN continuing education rules 4723-14-01 thru 4723-14-19.

Members, prior to June 30 - $165
Members, June 30 and after - $205

Non Members, prior to June 30 - $405
Non Members, June 30 and after - $505

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