Live In Person Seminars

S M A R T Conference - 2024


Sales Marketing Analytics Relationships Technology

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Sales - Marketing - Analytics - Relationships - Technology

April 9, 2024

NEW - In Person Location:
Quest Conference Center
9200 Worthington Road, 4th floor, Westerville, Ohio 43082

Each participant is responsible for his/her own lodging and meal arrangements. We encourage you to make your hotel reservations as early as possible.

There are many other hotel options near the conference center. Google hotels on Polaris Parkway for a complete listing.

8:00 am- Check In & Coffee

8:30am - 9:30am - 2024: Changes, Challenges and Opportunities Moving Forward

Join Linda as she lays the foundation for OHCA?s 4th annual SMART Conference by highlighting the factors that have impacted the current post-acute landscape and strategies that have proven successful in increasing and sustaining census. With a focus on a high impact, low cost approach, Linda?s take-aways are easily adaptable throughout all levels of care and service delivery, yet challenge current industry norms.

Presented by Linda Saunders

9:45am -11:00 am Creating Census and Sales Leaders within a Changing Landscape

The sales plan can feel daunting when solutions that once worked every time, no longer make an impact and teams who used to knock it out of the park seem lost and burnt out. You might have the right people in place but the magic happens when mindset, behaviors, and actions connect to the big goal. What strategies make the most successful leaders and how do you develop a solid plan in an ever-changing industry? We?ll examine what top performers do to maximize their efforts and reach their goals faster so you and your sales leaders can weather the storms successfully!

Presented by Edward Beatrice & Jessica Tonneson

11:15am - 12:30 pm - The X Factor in Sales Success

Technical knowledge of your product or service, and data measurements that differentiate you from the competition is great in a sales role, but is it enough? Research points to the answer being, no. Many of our decisions in life take into account emotions, and these emotional aspects are the X-Factor behind building lasting and valuable referral relationships. We will dive into what emotional intelligence is, how to navigate relationships through emotions to influence people and manage your own emotions, and tools to help you improve your EQ that will have a direct impact on your sales success.

Presented by Katie Kent

12:30 pm -1:00 pm - Luncheon (included)

1:00 pm - 2:30 pm - Census Optimization within Hospice

This session will provide interactive introductions to new innovations entering the hospice realm including: telemedicine and remote monitoring, advanced symptom management, virtual reality (VR) and augmented reality, digital health platforms, end of life doula services, community based palliative care, artificial intelligence in decision support, holistic therapies and integrative medicine, and green and nature based care. While discussing each will provide key features, benefits for the patients, caregivers and families, how its integrating with existing healthcare system and how do we train and educate our heathcare professionals about, what is the financial cost vs benefit, and how can we market and use to grow our census.

Presented by Mica Rees

2:45 pm - 4:30 pm - Post-Acute Network Panel Discussion
- You won't want to miss this rare opportunity to have leaders representing major health care system post-acute networks throughout the State of Ohio share their insights, expertise and learning within all service branches and markets.
Brenda Akins, Director, Population Health Operations, Ohio State University Wexner Medical Center joined The Ohio State University in 2011, working first in the College of Medicine to support compliance, research, and innovation activities, and then in the Office of Strategy Management. She joined the OSUWMC Office of Population Health in 2019, to help establish and execute on OSU population health strategies for The Ohio State Health Accountable Care Organizations and the Bundled Payments for Care Improvement Advanced (BPCI Advanced) Model. In 2021, Brenda helped to launch OSU's home health agency: The Ohio State University Wexner Medical Center Home Care. In February 2023, Brenda led the restructure and implementation of OSU's Skilled Nursing Facility Network.

Edward Beatrice, LNHA, CEAL has been an LNHA since 2004 and a CEAL since 2018, actively practicing as an Administrator for nearly 20 years. He has led a variety of teams during his career and appreciates the meaning and purpose that comes with the Administrator role. He has been a contracted consultant coaching other senior living professionals. He's found professional fulfillment in working with other LTC leaders through mentorship while encouraging them to become the best versions of themselves in and outside of their careers. Edward resides in West Chester with his wife and two boys. When not working or spending time with his family, he enjoys fitness, playing his guitars, and driving his Shelby Mustang.

Nicole Howard is the Director of the SNF Connected Care Network at the Cleveland Clinic, with leadership responsibilities impacting this network of partnering SNFs and the over-arching Cleveland Clinic ACO Waiver Network. Prior to joining Cleveland Clinic in 2012, Nicole worked for HCF, Inc., Kingston Healthcare Company, O?Neill Management and Saber Healthcare Group as a Licensed Nursing Home Administrator and a variety of other positions. She has a Bachelor?s Degree in Gerontology with Emphasis on LTC from Bowling Green State University, and a Masters in Health Administration from Ohio University.

Nicole's focus on value creation has driven significant results, including:

      1) substantial and sustained readmission advantage driven by a unique quality program
      2) defining service and outcome expectations contractually
      3) creating and sustaining an economically viable service model

and under Nicole's leadership, this CC program has expanded from 13 to 44 facilities branded as CC Connected Care.

Katie Kent has been serving in the long-term care industry since she was just 15 years old. It was those early experiences with the elderly that made her soon realize her passion and would lead her to build her professional career in the industry. Katie holds a Bachelor?s degree in Marketing, a Masters of Business Administration, and the Certified Executive for Home Care and Hospice certification through OHCA. She has held several roles in business development within the industry and currently serves on the executive team at HCF Management as the Corporate Director of Business Development, overseeing all sales aspects of the organization. Her greatest professional success is witnessing her team thrive, achieving their goals, and accomplishing projects outside of their comfort zone, leading to their professional growth and confidence.

Elizabeth Morgan is a Social Worker residing in Dayton, Ohio. She currently serves as the Care Transitions Program Manager for Premier Health. Elizabeth brings a lot of passion to her work with special interest in empowering leadership, connecting patients to the right level of care at the right time, hospital throughput as a matter of public health and addressing social determinants of health in our communities. Elizabeth holds a Bachelor of Arts from Miami University, Master of Social Work from the University of Cincinnati and is a Licensed Independent Social Worker in the state of Ohio. She serves on several region wide committees with special focus on care transitions, ethics, food equity, human trafficking, and adult education. She's also a self-taught lacrosse fan, foodie, and DIY extraordinaire.

Mica Rees is a seasoned leader in brand strategy, growth initiatives, and organizational development. Currently serving as the Chief Brand and Growth Officer at Ohio Living, and has the privilege of orchestrating all facets of strategic brand marketing, communications, and growth strategies for a company with a substantial footprint in the healthcare sector, overseeing teams and operations within a $230 million enterprise. Her commitment to advocacy and thought leadership extends beyond organizational boundaries, as evidenced engagements with Leading Age Ohio and National, Ohio Assisted Living Association, Leading Age Pennsylvania, Midwest Care Association, and other esteemed platforms. Recently, she had the honor of addressing Ohio legislators in support of pioneering initiatives such as PACE in Ohio, underscoring her dedication to driving positive change and advancing the interests of our communities. In addition to professional pursuits, Mica holds a Master of Health Administration and a Bachelor of Science in Health from Ohio University, complemented by active involvement as a Board Member for the Leading Age Ohio Foundation, and past affiliations with organizations such as the Midwest Centre for Home Hospice and Palliative Care Education and Leading Age Ohio Political Action Committee.

Linda Saunders, Founder/President - Censusolutions. A licensed nursing home administrator for 40 years, Linda specializes in optimizing senior living organizations by developing outstanding teams and by infusing results-driven innovative practices. Linda has served as a consultant to regional and national senior living and post-acute care companies in the areas of strategic development, positioning, sales, communications, revenue maximization, marketing and branding. Linda?s unique blend of operational integration in combination with tenacious tactile expertise has fostered her success as an industry leader. She is a sought-after speaker at national and regional senior living conferences and within health care systems throughout the US. Linda is a regular guest instructor at educational institutions such as The Ohio State University, plus the State of Ohio Core of Knowledge and CEAL programs. Linda founded Censusolutions in 1999 and is proud to have programs utilized in hundreds of organizations nationwide. Her occupancy insights and expertise are shared within her recently launched weekly podcast 'Serious Census' which is featured within Apple, I Heart, Spotify and all other podcast platforms.

Hayley Simpson, Post Acute Care Operations Consultant, Population Health, Ohio State University Wexner Medical Center. Hayley started her career in skilled nursing in 2009, working in Sales and Marketing before becoming a Licensed Nursing Home Administrator in 2010. She worked in Central Ohio for Extendicare Health Services and then spent the following 10 years with Laurel Health Care Company. Hayley spent several rewarding years managing the day-to-day operations of skilled nursing facilities until she became a Regional Director of Operations with Laurel Health Care Company in 2019 overseeing the operation of multiple facilities in Central Ohio, Northeast Ohio, Southeastern Ohio and Indiana. In 2023, Hayley joined The Ohio State University Wexner Medical Center as a Post-Acute Care Operations Consultant where she currently works with the medical center staff and OSU?s Skilled Nursing Facility Network. Hayley received her Bachelor of Science from Ohio University. She holds a degree in Health Administration with a specialty in Gerontology

Jessica Tonnesen, LNHA, CEAL has been in the long-term care and senior living industry for nearly 20 years. She began her career in Sales/Marketing serving in the AL/IL, SNF, hospice, and home care spaces. Later, she stepped into operational leadership as a Licensed Nursing Home Administrator and also directed LTC Business Development and Sales Teams in a Regional role within various Ohio markets. She?s been a contracted consultant coaching other senior living professionals to grow in leadership and develop professionally. Her current role as a Regional Director for Valor Health Plan, allows her to use her experience in LTC to connect with and support SNF teams and the long-term care residents Valor cares for. Jessica spends time as her boys' biggest cheerleader, enjoying fitness, reading and cooking, and planning the next home project to test her DIY skills.

A total of 6.75 CEs is available for the conference.

Ohio Nursing Home Administrators - Ohio BELTSS approved
Ohio Nurses
Certified Executives for Assisted Living - CEAL
Certified Executives for Home Care & Hospice - CEHCH
$180 (prior to March 25)
$225 (March 25 and after)

$ 235 (prior to March 25)
$ 295 (March 25 and after)

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With Support from OHCA Champion Partners