S M A R T Conference - 2025
Sales - Marketing - Analytics - Relationships - Technology
April 8, 2025
Making the decision to attend the 5th annual SMART Conference, Ohio's premier senior executive, marketing, leadership and sales conference, will allow you to stay on top of industry trends, opportunities, strategies and new tactics to optimize occupancy and case load. With top local and national presenters who possess proven census results, this is a 'must attend' event to drive census momentum in 2025 and beyond!
Topics Include:
* Creating an All-Staff Sales Culture
* Responding to Market Changes via Diversification and Innovation
* Differentiating & Leveraging Your Therapy Programs and Services - Panel
* Recruiting, Hiring, Retaining and Motivating Marketing and Sales Staff
* Does Your Organization Need a Marketing/Sales/Business Development Overhaul
* Health Care System Case Management
Plus, ample time for high level networking during breaks, lunch and in-between sessions.
Censusolutions: Proud Presenting Sponsor of the SMART Conference
Censusolutions is a leading consulting firm specializing in optimizing and sustaining census within the evolving landscape of post-acute care, long-term care, assisted living, and senior housing. With over 40 years of experience, they offer customized services tailored to each organization's mission and values, including census development plans, strategic insights, sales expertise, continuing education, drone photography, branding and creative services, market research, and training programs. Their innovative and actionable strategies have been instrumental in achieving sustainable occupancy results for numerous healthcare providers across the United States.
Location:
Quest Conference Center
9200 Worthington Road, 4th floor, Westerville, Ohio 43082
Each participant is responsible for his/her own lodging and meal arrangements. We encourage you to make your hotel reservations as early as possible.
There are many other hotel options near the conference center. Google hotels on Polaris Parkway for a complete listing.
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8:00 am- Registration
8:20-8:30am Welcome - Linda Saunders
8:30am-9:30am - Creating an All-Staff Sales Culture - Edward Beatrice
9:30am-10:30am - Responding to Market Changes Via Diversification and Innovation - Gerald Smith
10:30-10:45am - Break
10:45-12:00pm - Differentiating & Leveraging Your Therapy Programs and Services - Panel Discussion (Linda Saunders, Facilitator)
Panelists: Concept Rehab, Erick Kennerk, Amanda Green, HTS Therapy, Gerald Smith
12:00-12:45pm - Lunch (provided)
12:45-1:45pm - Recruiting, Hiring, Retaining and Motivating Marketing and Sales Staff
1:45-2:45pm - Does Your Organization Need a Marketing/Sales/Business Development Overhaul? - Margaret Gibson, Chief Sales and Marketing Officer, National Church Residences
2:45-3:00pm - Break
3:00-4:30pm - Health Care System Case Management - Panel Discussion Part II - (Linda Saunders, Facilitator)
Panelists: TBD
4:30pm Closing Remarks - Linda Saunders
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Edward Beatrice is a seasoned leader with over 20 years of experience in senior living and long-term care. As a Licensed Nursing Home Administrator (LNHA) since 2004, he holds licenses in Ohio, Kentucky, and Indiana and currently serves as the Chief Operating Officer of Caring Place Healthcare Group, overseeing facilities in Dayton and Cincinnati.
Committed to compassionate and dignified care, Edward fosters a culture of excellence by mentoring and inspiring professionals in the field. He believes that true leadership happens at the bedside?where the best solutions are found?and is dedicated to empowering staff to provide exceptional care for residents and their families.
Caryn Enderle
MA, CCC/SLP
Caryn is a Speech-Language Pathologist by background with nearly 30 years of experience in navigating post-acute care. She has a deep understanding of the challenges and opportunities that SNF leaders face. As the Director of Business Development at Concept Rehab, she works alongside post-acute care operators to provide solutions and innovations that improve clinical, quality, and financial outcomes across the continuum of care.
As a trusted expert in post-acute care, she supports local, state and national associations through advocacy, education, and sharing best practices. She is driven by a passion for superior resident care and a commitment to accountability. She assists SNF leaders to adapt to evolving market trends such as emerging payment models and quality reform, to ensure their success in this dynamic sector.
Eric Kennerk, MBA
Business Development Manager - Premier Therapy
Eric has over 25 years of experience in Business Development and Sales, including 20+ years in Long Term Care / Healthcare. He is also a Professional Educator, in his 10th year as an Adjunct Professor for the College of Marketing and Entrepreneurship at Kent State University. Eric serves as a board member for several state and local organizations, and has presented to a number of industry associations on topics related to business and personal communication, workplace conflict, and stress management. Eric received his undergraduate degree in Communications from Ohio University, and his MBA from Grand Canyon University.
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6.75 CE credits for Ohio NHA, Ohio Nurses, CEAL and CEHCH.
Ohio Nursing Home Administrators - Ohio BELTSS approved
Ohio Nurses
Certified Executives for Assisted Living - CEAL
Certified Executives for Home Care & Hospice - CEHCH
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Members:
$180 (prior to March 25)
$225 (March 25 and after)
Non-Members:
$ 235 (prior to March 25)
$ 295 (March 25 and after)
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